Cliff Adams (1931-2015) was a British singer, songwriter, and music arranger, best known for his contributions to the genre of easy listening and pop music. He gained prominence in the 1960s as the leader of The Cliff Adams Singers, a vocal group that became popular for their harmonies and arrangements. The group was particularly noted for their work on the BBC Radio show "Sing Something Simple," which aired for over 40 years, showcasing their ability to blend traditional pop with easy listening styles. Adams also had a successful career as a composer and arranger, contributing to various television and radio productions. His notable works include recordings of popular standards and original compositions that resonated with a broad audience. He was instrumental in popularizing choral arrangements in the UK during his time. While not a household name in the same way as some of his contemporaries, Adams' impact on the easy listening genre and choral music in Britain is significant, influencing both radio programming and the development of vocal arrangements in popular music. His legacy endures through the timeless quality of his work and the lasting popularity of his arrangements.